Wire-Free Lift Bra for Fuller Busts - FirmaLift
Product Details
The Wire-Free Lift Bra for Fuller Busts - FirmaLift is designed to give fuller busts breathable support, natural shaping and all-day comfort without underwire. With cooling cup ventilation, semi-fixed cups and soft wire-free lift, it helps create a supported silhouette without digging, overheating or pressure marks.
The built-in cooling vent helps improve airflow through the cups, keeping the bra feeling fresher and more comfortable during long wear. Its pre-shaped cups support a rounded, lifted look while helping maintain a smooth shape under tops, dresses and everyday outfits.
Switchable U-back and racerback straps give you flexible support for different outfits and routines, while the multi-row hook closure and extender help you personalise the fit. Soft stretch fabric moves with your body, making this bra a practical choice for fuller busts that need comfort, lift and support from morning to night.
Size & Fit
This bra is designed for fuller busts with a close, supportive wire-free fit. The cups should sit smoothly against the bust without gaping or overflow, while the band should feel secure without digging or restricting movement.
Choose your usual bra or top size for the best fit. If you are between sizes or prefer a softer feel around the band, consider sizing up. The switchable straps, extender and multi-row closure allow you to adjust the fit for comfortable everyday support.
Product Care
Hand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any closures before washing. Do not bleach, tumble dry or iron.
Allow the bra to air dry naturally after washing. Avoid wringing or twisting to help maintain its softness, stretch, cup shape and wire-free support over time.
Orders are processed within 2 business days.
Standard delivery usually takes 5–7 business days, while express delivery usually takes 3–5 business days.
Returns and exchanges are accepted within 90 days, provided the item is unworn, unused and returned in its original condition.
Meet FirmaLift™
Full-Body Shaping
Product Details
The Wire-Free Lift Bra for Fuller Busts - FirmaLift is designed to give fuller busts breathable support, natural shaping and all-day comfort without underwire. With cooling cup ventilation, semi-fixed cups and soft wire-free lift, it helps create a supported silhouette without digging, overheating or pressure marks.
The built-in cooling vent helps improve airflow through the cups, keeping the bra feeling fresher and more comfortable during long wear. Its pre-shaped cups support a rounded, lifted look while helping maintain a smooth shape under tops, dresses and everyday outfits.
Switchable U-back and racerback straps give you flexible support for different outfits and routines, while the multi-row hook closure and extender help you personalise the fit. Soft stretch fabric moves with your body, making this bra a practical choice for fuller busts that need comfort, lift and support from morning to night.
Size & Fit
This bra is designed for fuller busts with a close, supportive wire-free fit. The cups should sit smoothly against the bust without gaping or overflow, while the band should feel secure without digging or restricting movement.
Choose your usual bra or top size for the best fit. If you are between sizes or prefer a softer feel around the band, consider sizing up. The switchable straps, extender and multi-row closure allow you to adjust the fit for comfortable everyday support.
Product Care
Hand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any closures before washing. Do not bleach, tumble dry or iron.
Allow the bra to air dry naturally after washing. Avoid wringing or twisting to help maintain its softness, stretch, cup shape and wire-free support over time.
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